What kind of brand is YAMATOMO.FUN?
Hello.
This is Yamashita from YAMATOMO.FUN.
Following on from the previous newsletter, we will introduce what kind of brand YAMATOMO.FUN is, based on the brand concept.
Today is the third and final time.
🚩 Mission : Support Hikers with Gear
This is about.
In vol.1 and vol.2, we talked about how we arrived at the design concept and what we learned from our encounter with ultralight hiking.
If you would like to see vol.1 and vol.2 again, you can look back through the newsletter or you can find them below.
What kind of brand is YAMATOMO.FUN? Vol.1
What kind of brand is YAMATOMO.FUN? Vol.2

Even though I'm past the halfway point in my life, my own experience of how simply making my gear lighter and more compact has given me greater dreams and hopes for outdoor life can surely inspire hikers in the same situation.
Furthermore, I am extremely happy and hopeful that our products incorporate the unique designs and gimmicks that only YAMATOMO.FUN can offer, so that you can enjoy them in any field.
With this in mind, we set out our mission and goal:
🚩 Mission : Support Hikers with Gear
is.

here we go,
We have introduced the YAMATOMO.FUN brand concept over three articles. What did you think?
We look forward to receiving your comments, questions, and opinions, as this will be very encouraging.
Please feel free to send us your comments below.