What kind of brand is YAMATOMO.FUN?

Hello.
This is Yamashita from YAMATOMO.FUN.

Following on from the last newsletter, we would like to introduce what kind of brand YAMATOMO.FUN is, based on the brand concept.

Today, we would like to introduce the basics of YAMATOMO.FUN products.

🚩 Focus : Creating ultralight and usable gear

is.

I've been a hiker (to put it coolly) for over 20 years, but it wasn't until I reached my mid-40s that my style of mountain climbing, which had been based on just enjoying the experience without any thought, began to change.

With each passing year, I felt my physical strength and leg strength declining, and I was sometimes plagued by knee pain, so I was worried that if this continued I would no longer be able to climb.

It was around this time that I discovered ultralight hiking.

I remember feeling very frustrated and disgusted with myself for being so ignorant and not being able to choose a smarter way of life when I realized there was so much I didn't know about mountain climbing, something I had enjoyed for so long.

Ultralight hiking, which began with gradually replacing various gear, has given me dreams and hope, transcending the barriers of age, by allowing me to "still climb the mountains I want to climb and the mountains I long for, and still challenge myself to do so."

Just by lightening your gear, your dreams and hopes will expand.

From that experience, I thought I could create gear that was as light and easy to use as possible.

From there, I put it into words:

🚩 Focus : Creating ultralight and usable gear

is.

As for the English translation, since many of YAMATOMO.FUN's users are from overseas, we decided to use universal English.

Next up:

🚩 Mission : Support Hikers with Gear

We will provide more information about this in our next newsletter, so we hope you will take the time to learn about our brand concept and take a look at our products.

Visit the online store

----------------------------------------------------------

We look forward to receiving your comments, questions, and opinions, as this will be very encouraging.

Please feel free to send us your comments below.